Seo
How do I structure internal links for SEO pages?
Link each page to closely related information and to the next action a visitor may need. Use descriptive link text and make important pages reachable through the main navigation or relevant parent pages.
A more useful answer
Important pages should be reachable from the main navigation or a relevant parent page. Supporting pages can link together when the relationship helps the reader.
Use link text that describes the destination. Avoid repeated links added only to satisfy a formula or sending every informational page to the same action.
What to do next
- 01Link from broad topics to specific answers.
- 02Add lateral links only when they help the reader.
- 03Point decision pages to the appropriate contact or signup step.