Seo
How do I improve pages with impressions but no clicks?
First check whether the query matches the page. Then improve the title, meta description, H1, opening section, internal links, and answer depth.
What to do next
- 01Separate zero-click informational queries from fixable CTR issues.
- 02Make the result promise clearer.
- 03Create a more specific page when the current page is too broad.