Templates
How much should I customize a website template?
Customize messaging, trust sections, forms, and metadata first. Visual polish can come after conversion-critical edits.
A more useful answer
Change the headline, service list, contact path, and photos before you spend time on decorative details.
Theme settings and Theme Parts can adjust look after the words are right. Publishing pretty empty pages does not help search or sales.
What to do next
- 01Prioritize copy.
- 02Prioritize CTA placement.
- 03Prioritize metadata.